Planning and implementing the Group’s brand and marketing strategies to enhance overall brand image and to achieve business objectives;
Lead marketing efforts across key communication platforms, focusing on awareness and community building;
Identify market opportunities, develop and implement product strategies to build and strengthen existing and new clients base;
Coordinate with internal and external parties to ensure excellent execution of marketing initiatives;
Act as project manager of ad hoc projects to develop, supervise and monitor the execution of marketing or PR programs and production of marketing tools with related parties or agencies;
Bring in and implement new concepts of marketing campaigns and PR events in line with the brand’s image;
Monitor annual marketing & promotion calendar, as well as external suppliers;
Copy writing for corporate collaterals and promotional materials;
Build strong relationships with key media contacts, bloggers and KOLs.
Skills
Bachelor Degree in Business Admin or Marketing;
5 years or above experience in marketing of which 2 years at managerial level. Experience in eSports and Gaming industry will be an advantage;
Strong Marketing copy writing;
High level of strategic thinking and project management skills;
Proactive, self-motivated, responsible and a good team player with excellent communication and presentation skills;
Strong analytical skills and futuristic vision as well as well-rounded business understanding;
Proficient in PC knowledge in Microsoft Office, Power Point and Excel.
