Create, manage, and optimize the content (email templates, individual assets, etc.) needed to operate multi-channel CRM campaigns (email, in-game placements, first party placements, and web) that respect brand guidelines.
Sync with the CRM Copywriter to ensure look and feel of all outgoing communications is in-line with the tone and voice of our overall CRM vision.
Create assets based on game content, CRM campaigns’ goals, and requestors’ instructions.
Work with internal marketing teams and creative agencies to get both original creative and additional template work done, and insure that all content matches best practices.
Insure all content is localized, copy edited, and abides by legal requirements.
Establish best practices on all types of content produced, propose regular optimization and testing scenarios (A/B), and implement a quality management process to insure all content is consistently executed to spec.
College degree in Web Design, Graphic Design, Digital Art, or other applicable fields.
At least 3 years in online graphic design/production.
Must be detail oriented, self-motivated, organized, and able to work in a team.
Demonstrable expertise of Adobe Creative Suite applications (Photoshop, Illustrator etc.), or other tools of the trade.
Understanding of web design best practices and UI principals.
Experience and knowledge of Email best practices and design basics.
Experience in original logo and icon asset creation a plus.
Strong understanding of technology and standard business software like Microsoft Office, Outlook, etc.
Demonstrable understanding of both HTML5, CSS, and legacy HTML versions used in Email is a plus.
Strong written and verbal communication skills in English required, additional languages a plus as we are a multilingual company.
Passion for gaming and understanding of the gaming, technology, and internet culture.